The station is owned and controlled by Avuka Media and is the only station that is targeting the youth with two languages of broadcast, IsiXhosa and English in the Western Cape. This differentiating factor matters as it provides the youth with a platform to express themselves, to engage with each other and interact with the rest of the world. This is done within the context of our mandate to inform, educate and entertain, to support and develop culture and as far as possible ensure the fair and equal treatment of the predominant languages in the province.

In essence, Gugs FM is a platform of expression for young people without being judged.

VISION:

To become the leading, credible voice and face of the Cape Flats and province.

MISSION:

A high performing, financial sustainable, digitised Western Cape youth broadcaster that provides compelling informative, educational and entertaining content via all platforms.

VALUES:

Respect

Trust

Integrity

Quality

MUSIC FORMAT

Kwaito, Gqom, Mapiano, R&B, Hip Hop, Afro Pop, Pop, Gospel and House are the most popular music genres amongst young South Africans between 16-34 years

Broadcast Languages

isiXhosa 60%

English 40%

GUGS FM VISION

To satisfy the increasing needs of young people through highly creative, trendsetting, Informative and entertaining programmes, thereby providing an effective and lucrative platform for marketers

Listenership

Typical Listener: The Gugs FM listener is a male or a female between the ages of 18– 35 and very proud of his/her Xhosa heritage. The Gugs FM listener is very aspirational and hungry for education; development and employment opportunities.

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